Technical SEO ensures your website performs well and provides a seamless user experience. For groundworkers, this includes:
- Mobile-Friendliness: Most users search on their phones, so your site must be mobile-optimised.
- Fast Loading Times: A slow website can frustrate visitors and harm your rankings.
- Secure Connection (HTTPS): Builds trust and improves search engine performance.
Technical SEO not only helps you rank higher but also ensures potential customers stay on your site longer, increasing the likelihood they’ll contact you for services like site preparation, excavation, or drainage installation.