Technical SEO ensures your website is fast, user-friendly, and easy for search engines to crawl and index. For builders, this includes:
- Mobile-Friendliness: Many potential clients search on their phones, so your site must be fully optimised for mobile devices.
- Site Speed: A slow-loading site can lead to higher bounce rates and lower rankings.
- Secure Connection (HTTPS): Adds trust and is a ranking factor for Google.
- Clean Website Structure: Helps users and search engines navigate your site easily.
A technically sound website not only improves your rankings but also keeps visitors engaged, increasing the chances they’ll contact you for their building project.