SEO for a trade business isn’t just about ranking anywhere; it’s about ranking in front of the people in your specific service area. By optimising your site for local search terms—like “roofer in Liverpool” or “24-hour plumber in Brighton”—you increase the odds of showing up when potential customers nearby need your help.
Local SEO tactics include claiming your Google Business Profile, earning customer reviews, and ensuring your address and contact details are consistent across the web. This helps Google confirm you’re actually located where you say you are, which is key to appearing in local results or map listings. Targeted local content also shows that you understand the specific needs of your region—whether it’s dealing with frequent flooding or older Victorian-era plumbing systems. That kind of local authority not only boosts your position in the rankings but also convinces searchers you’re the real deal—leading to more calls, appointments, and, ultimately, satisfied customers in your own backyard.