Local SEO focuses on optimising your online presence to attract customers in your area. It ensures your business appears in searches like “carpenters near me” or “decking installation [town/city].”
Key strategies include optimising your Google My Business profile, ensuring your business is listed in local directories, and using location-specific keywords throughout your website. Local SEO also involves generating positive customer reviews, which boosts your credibility and visibility.
By focusing on local SEO, your business becomes more discoverable to homeowners and contractors in your area, driving relevant leads and increasing the likelihood of securing local projects.