PPC (Pay-Per-Click) lets you bid on keywords related to your services—like “emergency roofer in Bristol” or “kitchen fitter near me”—so your ads show up in search results when potential customers are looking for those exact services. Each time someone clicks your ad, you pay a fee determined by how competitive that keyword is.
Tradesmen benefit because PPC captures high-intent leads—people actively searching for a professional. You can also geo-target your ads so you only pay for clicks from your service area. For example, if you only serve a 20-mile radius, you can set your ads to appear only to people within that region. The key elements are choosing the right keywords, setting a realistic daily or monthly budget, and optimising the ad copy to make it enticing. When done properly, the phone starts ringing with genuinely interested customers, making the cost per click worthwhile.