PPC (Pay-Per-Click) and SEO (Search Engine Optimisation) are both strategies to increase online visibility, but they operate differently. PPC involves paying for ads to appear at the top of search results, providing immediate visibility and traffic. For electricians, this means appearing prominently when someone searches for “electrician near me” or “emergency electrical repair.” SEO, on the other hand, focuses on optimising your website and content to rank organically in search results, which can take time but offers long-term benefits.
While PPC delivers quick results and allows for precise targeting and budgeting, SEO builds sustainable online presence and authority over time. Electricians can benefit from both strategies by using PPC for immediate lead generation and SEO for ongoing visibility and credibility. Combining PPC and SEO can maximise your online reach, ensuring you capture both instant and long-term customer needs.