PPC and SEO are two different beasts, each with its own advantages for carpenters. SEO is like building a solid, long-term structure—slow to start but enduring over time. PPC, on the other hand, is the quick, flashy billboard that grabs attention immediately. With PPC, you pay for each click and see results right away, which is ideal when you need urgent lead generation or have a new service to promote. SEO requires ongoing content, backlink building, and patience to climb the rankings organically. PPC offers precise targeting, control over your budget, and instant visibility on search engines when potential customers are actively looking for “carpenter near me” or “bespoke carpentry.” In short, while SEO builds lasting authority, PPC gives you immediate, measurable results. For many carpenters, the best approach is to mix both—immediate traffic from PPC and long-term brand building from SEO.