Mobile optimisation is all about ensuring your website looks good and functions smoothly on smartphones and tablets. For tradespeople, it’s incredibly important because most homeowners or business owners search for services on their mobile devices—especially during emergencies when they need a quick solution. If your site is clunky on mobile, customers might give up and call your competitor instead.
From Google’s perspective, mobile-first indexing means the search engine primarily uses your site’s mobile version to determine how it should rank. If your mobile site is slow to load or doesn’t display properly, it can negatively impact your visibility in search results. That means fewer potential customers see your business when they search for, say, “roofer near me” or “emergency electrician.”
Additionally, mobile-friendliness helps user experience, which is a key factor in SEO. If visitors can easily tap your phone number, fill out a quote form, and read about your services, they’re more likely to stay on your site—signalling to Google that your content is relevant and helpful.