Local SEO is critical for gas engineers because it targets customers in your immediate area—those who are most likely to hire you. When someone searches for “Gas Safe engineer near me” or “boiler installation in [town name],” local SEO ensures your business appears in Google’s local pack (the top map listings) and organic search results.
Key elements of local SEO include optimising your Google Business Profile, ensuring your contact information is consistent across directories, and incorporating location-based keywords into your website content. Local SEO also helps you gather and showcase positive customer reviews, which boost your credibility and encourage potential clients to trust your services.
By dominating local search results, you increase visibility among the people who need your services most, such as homeowners, landlords, and property managers within your service area.