Local SEO focuses on ensuring your gardening business appears in searches made by customers in your area. For example, when someone searches for “gardeners near me” or “landscape design in [town],” local SEO strategies help your business show up in the local pack (the top Google Maps listings) and organic search results.
Key local SEO tactics include optimising your Google Business Profile, ensuring your contact information is accurate across directories, and using location-specific keywords on your website. Encouraging customer reviews on platforms like Google or Yelp also boosts your credibility and ranking.
By targeting nearby clients who are actively searching for services like garden maintenance, patio installations, or hedge trimming, local SEO connects you with the right audience. This increases the likelihood of attracting high-quality leads who are ready to hire, making local SEO a cornerstone of a successful gardening business.