Local SEO ensures your business appears in front of nearby clients who need your services. When people search for “scaffolding services near me,” local SEO helps you rank in Google’s Local Pack (the map and top three businesses).
Key strategies include:
- Optimising your Google Business Profile with accurate details, photos, and services.
- Building local backlinks from directories like Yell or Checkatrade.
- Creating location-specific landing pages for the towns and cities you serve.
By focusing on local SEO, you can connect with contractors and property owners in your area, dominate local search results, and generate more leads.