Local SEO is critical for roofers because most customers search for roofing services in their area. Optimising for local search ensures your business appears in the Google Local Pack and map results when people search for terms like “roofers near me” or **“roof replacement in [town].”
Key elements of local SEO include:
- Google Business Profile (GBP): Ensure your profile is complete, accurate, and includes high-quality photos of your work.
- Local Directories: List your business on platforms like Yell or Checkatrade to build local backlinks.
- Location-Specific Pages: Create landing pages targeting specific towns or cities to increase visibility in those areas.
Local SEO connects you with nearby customers, driving traffic to your website and calls to your business. It’s a cost-effective way to dominate your service area.