Local SEO ensures your business appears in front of nearby clients who need groundwork services. When people search for “groundworkers near me” or “excavation contractors in [location],” local SEO helps you rank in the Google Local Pack (the map and top three businesses).
Key elements of local SEO include:
- Google Business Profile Optimisation: Keep your details accurate and upload project photos.
- Local Directory Listings: Add your business to platforms like Yell or Checkatrade to build local authority.
- Location-Specific Pages: Create web pages targeting towns and cities you serve.
Local SEO connects you with nearby customers, increases your visibility, and generates leads for services like drainage installation, site preparation, and foundation work.