Local SEO is the secret sauce that helps gardening businesses become the go-to option for neighbours. When someone types “gardeners near me” into Google, local SEO ensures your business is front and centre, like the best flower in the bed. It involves optimising your Google Business Profile, ensuring your NAP (Name, Address, Phone number) details are spot-on, and targeting location-specific keywords. This is crucial for capturing local leads who need services right away – whether it’s a quick trim before a storm or a full landscape overhaul. Local SEO builds credibility through customer reviews and local citations, which are like digital word-of-mouth recommendations. It makes your business appear as the friendly local expert, turning nearby searches into real-life appointments. Essentially, local SEO helps you plant your roots in the community, ensuring that when someone in your neighbourhood needs a gardening service, your name is the first they see – and the one they call.