Local SEO is essential for builders because most projects come from clients in the surrounding area. By optimising for local search, your business will appear in Google’s Local Pack and map results when people search for terms like “builders near me” or “home renovation contractors in [town].”
Key elements of local SEO include:
- Google Business Profile (GBP): Ensure your profile is complete, accurate, and updated with photos of your work.
- Local Listings: Add your business to directories like Checkatrade, Yell, or MyBuilder.
- Location-Specific Pages: Create website pages targeting the towns and cities you serve.
With strong local SEO, you’ll dominate search results in your service area, connect with more clients, and establish yourself as the go-to builder in your community.