Local SEO ensures your business appears in location-based searches, like “bricklayers near me” or “bricklaying services in [location].” Most bricklaying jobs come from nearby customers, so optimising your website and online profiles for local SEO is crucial.

Key benefits include:

  • Increased Visibility: Appear in Google’s Local Pack and on Google Maps.
  • More Leads: Attract homeowners and contractors looking for services in your area.
  • Stronger Reputation: Positive reviews and local directory listings boost trust.

Local SEO focuses on optimising your Google My Business profile, creating localised content, and ensuring your business is listed consistently in local directories. It’s one of the most effective ways to connect with customers in your community.