Link building is like earning referrals online. When high-quality websites link to your groundwork business, it signals to Google that your site is credible and trustworthy, which helps improve your rankings.
For groundworkers, backlinks could come from:
- Local directories like Yell or Checkatrade.
- Industry websites featuring your services or projects.
- Local news outlets covering your contributions to community projects.
The more high-quality backlinks you earn, the higher your site will rank for keywords like “excavation services near me.” This visibility translates into more leads and contracts.