Keyword selection is critical in PPC campaigns for electricians as it determines when and where your ads appear. Choosing the right keywords ensures your ads are shown to users actively seeking electrical services, such as “licensed electrician near me,” “emergency electrical repair,” or “commercial electrician services.” High-intent keywords like these attract users ready to hire, increasing the likelihood of conversions.
Electricians should focus on a mix of broad and long-tail keywords to capture a wider audience while also targeting specific needs. For example, “home electrical installation [location],” or “energy-efficient lighting solutions” can attract niche markets. Negative keywords are also important to exclude irrelevant searches, preventing wasted ad spend on clicks that are unlikely to convert.
Regularly reviewing and refining your keyword list based on performance data helps optimise your campaigns. By selecting the most relevant and high-performing keywords, electricians can improve their ad relevance, reduce costs, and achieve better results from their PPC efforts.