Content creation is essential for SEO because it helps you rank for a wider range of keywords and positions your business as an expert in the building industry. For builders, content could include:
- Blog posts, such as “How to Plan a Home Extension” or “Top Materials for Loft Conversions.”
- Service pages detailing specific offerings, like “New Build Projects” or “Home Renovations in [Location].”
- FAQs addressing common customer questions, such as “How much does a loft conversion cost?”
Fresh, engaging content not only attracts potential clients but also improves your website’s visibility on search engines. It keeps your site active, builds trust, and increases the likelihood of turning visitors into customers.