Getting started with PPC for your building business involves a series of strategic steps. First, clearly define your campaign objectives – whether it’s increasing enquiries, driving website traffic, or promoting specific services like home extensions. Next, conduct comprehensive keyword research to identify high-intent search terms relevant to your building services. Then, craft compelling ad copy that highlights your unique value proposition and expertise. Set up your PPC account on platforms such as Google Ads and structure your campaigns into targeted ad groups. Ensure your landing pages are optimised for conversions with clear calls-to-action and engaging visuals. Finally, implement tracking tools like conversion tracking and integrate Google Analytics to monitor performance. Continuous testing and optimisation will refine your strategy over time. With a well-planned PPC campaign, your building business can quickly capture high-quality leads, boost visibility, and drive sustained growth. Our team at SEO For The Trade is here to help you every step of the way.