Choosing the right keywords for PPC in the building industry is crucial – it’s like selecting the best quality timber for your construction. We start by conducting thorough research using tools like Google Keyword Planner and SEMrush to identify high-intent terms that potential customers use when searching for builders, such as “builder near me”, “home extension services”, or “commercial construction contractors [location]”. We also target long-tail keywords like “affordable bespoke home extensions in [town]” that capture specific customer needs. Equally important is setting negative keywords to avoid irrelevant traffic that wastes your budget. By continuously analysing performance data, we refine the keyword list to focus on terms that deliver high click-through and conversion rates. This meticulous, research-driven process ensures that your PPC ads are displayed to users actively seeking the services you provide, maximising your ad spend efficiency and driving quality leads to your building business.