Choosing the right keywords for PPC in plumbing is critical to the success of your campaigns. We start by conducting extensive research using tools like Google Keyword Planner and SEMrush to identify high-intent search terms that potential customers use when looking for plumbing services. Keywords such as “plumber near me,” “emergency plumbing repair,” and “licensed plumber [location]” are often high performing due to their specificity and urgency. We also include long-tail keywords like “24/7 emergency plumber in [town]” and “affordable plumbing repairs in [city],” which attract niche audiences with specific needs. Negative keywords are equally important; by excluding irrelevant search terms, we ensure your budget is focused on converting clicks. Regular monitoring and refinement of your keyword list, based on performance data, allow us to continually optimise your campaigns. This approach ensures that your ads appear in front of the right audience at the right time, maximising the likelihood of converting searches into actual plumbing jobs.