Choosing the right keywords is crucial for a successful PPC campaign in carpentry. We start by conducting thorough research using tools like Google Keyword Planner and SEMrush to identify high-intent search terms that potential customers use when looking for carpentry services. Keywords such as “carpenter near me”, “custom joinery [location]”, and “emergency carpenter” are often high performers due to their specificity and urgency. We also target long-tail keywords like “affordable custom woodwork in [town]” to attract niche audiences with precise needs. Negative keywords are equally important, as they help filter out irrelevant traffic and ensure your ad spend is focused on quality clicks. By continuously reviewing and refining your keyword list based on performance data, we ensure that your ads are displayed to the right audience at the right time, maximising your conversion potential and ROI while keeping your PPC campaigns laser-focused on delivering real results for your carpentry business.