Choosing the right keywords for PPC in the bricklaying industry is crucial for connecting with the right customers. We begin by researching phrases potential clients use when seeking bricklaying services, such as “bricklayer near me”, “emergency bricklaying [location]”, and “bespoke brickwork”. Using tools like Google Keyword Planner and SEMrush, we identify high-intent keywords that indicate readiness to hire. We also target long-tail keywords—more specific phrases like “24/7 emergency bricklaying in [town]” or “licensed bricklayer for custom garden walls”—which help attract niche audiences with specific needs. Additionally, we employ negative keywords to filter out irrelevant traffic, ensuring your budget is used efficiently. This thorough approach guarantees that your PPC ads are triggered by the most relevant searches, maximising your ad visibility and click-through rates (CTR). By carefully selecting and continuously refining your keyword list based on performance data, we ensure that your bricklaying business reaches high-quality leads at the right time, resulting in increased enquiries and higher conversion rates.