Online reviews play a significant role in SEO for window fitters, as they build credibility and influence local search rankings. Positive reviews on platforms like Google Business Profile, Trustpilot, or industry-specific directories signal to search engines that your business is reputable and trustworthy. When potential customers search for “window fitters near me” or “double glazing installation [location]”, a strong portfolio of reviews can boost your visibility and encourage higher click-through rates. Reviews also serve as social proof, reassuring potential clients about the quality of your services. Encouraging satisfied customers to leave detailed reviews can further enhance your keyword relevance by naturally incorporating phrases such as “excellent window fitting service” or “prompt and professional double glazing”. Additionally, responding to reviews—whether positive or negative—demonstrates excellent customer service and engagement, further building trust. Overall, a robust collection of positive online reviews can significantly improve your SEO performance by increasing your local rankings and making your window fitting business more attractive to prospective customers.