How do I measure the success of my SEO as a plasterer?

Success in SEO is measured using key performance indicators (KPIs) such as:

• Organic Traffic: Track how many visitors are coming to your website from unpaid search results using tools like Google Analytics.
• Keyword Rankings: Monitor your position for key terms like “plasterer near me” or “decorative plastering.”
• Conversions: Measure enquiries through calls, contact forms, or email submissions.
• Local Visibility: Check how often your Google Business Profile appears in local searches.

Using tools like Google Search Console and Google Analytics will help you track these metrics and make informed adjustments to your strategy.