Measuring your content’s effectiveness is all about watching the right indicators. One key metric is engagement—do people stick around to read your stuff or do they bounce after a few seconds? Tools like Google Analytics can tell you time-on-page and bounce rates. If visitors are lingering, it’s a sign your content is keeping them interested.
Another factor is conversion: Are people filling out your enquiry form, calling your listed phone number, or requesting a quote? A boost in these leads often means your content resonates with their needs. You can also keep tabs on search rankings for target keywords. If your pages are climbing in Google’s results for terms like “emergency plumber in Hull,” you’re likely doing something right. Finally, feedback from actual customers—either through direct comments, social media, or reviews—can give you insight into whether your content answers their questions and motivates them to reach out for your services.