Measuring SEO success involves tracking specific metrics that show how well your site performs in search engines and how many leads you’re generating. First, check your organic traffic in tools like Google Analytics. If more people are landing on your site through non-paid search results over time, that’s a good sign. Look at which keywords are driving traffic and whether those visitors are coming from your local area, especially if you’re a tradesperson who works regionally.
You can also track search rankings for key terms like “plumber in Manchester” or “electrician near Leeds.” If you’re inching closer to page one, your SEO is making progress. Another vital indicator is conversion tracking—are you getting more phone calls, quote requests, or contact form submissions? Finally, keep an eye on your Google Business Profile data: calls, directions requests, and reviews. If those numbers are climbing, chances are your SEO is doing its job and more local customers are finding you online.