Getting started with PPC for your carpentry business involves several strategic steps. First, define your campaign objectives—whether it’s increasing enquiries, boosting website traffic, or promoting specific services like custom joinery. Next, conduct in-depth keyword research to identify high-intent terms such as “carpenter near me” or “bespoke carpentry services [location].” Then, craft compelling ad copy that highlights your unique value proposition and sets you apart from competitors. Set up your PPC account on platforms like Google Ads, and create structured campaigns with targeted ad groups. Optimise your landing pages to convert clicks into leads with clear calls-to-action and engaging visuals. Implement conversion tracking and integrate Google Analytics for ongoing performance monitoring. Finally, continuously test and refine your campaigns based on data-driven insights. With the right strategy in place, PPC can drive immediate, measurable results, helping your carpentry business grow quickly and sustainably.