Getting started with PPC for your bricklaying business involves several strategic steps. First, define your objectives—whether it’s increasing enquiries, boosting website traffic, or promoting specific services such as emergency bricklaying or bespoke wall construction. Next, conduct thorough keyword research to identify high-intent terms like “bricklayers near me” or “custom brickwork [location]”. Then, work with a specialist (like SEO For The Trade) to craft compelling ad copy and design optimised landing pages that convert clicks into leads. Set up your PPC account on platforms like Google Ads, establish a realistic budget, and organise your campaigns into targeted ad groups. Implement conversion tracking and integrate analytics tools to monitor performance from day one. Finally, continuously refine your strategy based on performance data. With the right setup and expert management, PPC can deliver immediate, measurable results, driving quality leads and propelling your bricklaying business toward sustained growth and success.