Getting started with PPC for your block paving business is straightforward once you have a solid plan. First, define your campaign goals – whether it’s increasing enquiries, driving website traffic, or promoting specific services like driveway installations. Next, conduct thorough keyword research to identify high-intent phrases such as “block pavers near me” or “custom driveway paving [location]”. Then, work with a PPC specialist (like SEO For The Trade) to craft compelling ad copy and design optimised landing pages that convert clicks into leads. Set up your PPC account on platforms such as Google Ads, allocate a realistic budget, and structure your campaigns into targeted ad groups. Implement conversion tracking and integrate analytics tools to monitor performance from day one. Finally, continuously optimise your campaigns based on performance data. With the right setup and expert management, PPC can deliver immediate, measurable results that drive quality leads and propel your block paving business toward sustained growth and success.