Growing followers is about consistency and relevance. First, make sure you’re posting regularly—once or twice a week, at least—so your page doesn’t look dormant. People like knowing you’re active and open for business. Second, create engaging content. Share project photos, quick how-to tips, or interesting trade facts that speak to your audience’s needs. If you’re a roofer, for example, talk about spotting early leak signs or choosing the right materials for the local climate.
Don’t forget to leverage your existing network. Invite satisfied customers to follow you and encourage them to share your page. Collaborating with local businesses or commenting on community pages can also get your name out there. If you have a bit of budget, running a small ad campaign can help grow your follower base in your target area. Finally, be patient and authentic—real followers come with time when they see value in what you post, rather than random or spammy tactics.