Start by listing all the services you offer, such as rewiring, PAT testing, fuse board upgrades, and EV charger installations. Then use free or paid keyword research tools like Google Keyword Planner, Ubersuggest, or Semrush to find related phrases and compare monthly search volumes. Focus on local keywords when applicable—“emergency electrician in [Town/City]” can be more effective than a generic term like “emergency electrician.”
It’s also important to understand user intent: Are people seeking immediate service (e.g., “hire electrician now”) or are they gathering information (e.g., “what does PAT testing include?”)? Creating content for both informational and transactional queries ensures you capture a wider audience. Avoid keyword stuffing, and instead place chosen terms naturally in titles, meta descriptions, headings, and content. By targeting the right mix of high-volume and niche keywords, you’ll attract more qualified leads.