Choosing the right design starts with understanding your target audience. If you mostly serve high-end clients looking for luxury bathroom renovations, a sleek, modern design might be ideal. If you specialise in quick, budget-friendly repairs, your design might emphasise simplicity and affordability. Beyond that, focus on usability. Clean navigation is essential—visitors should be able to find your services, contact info, and testimonials within seconds.
Also consider mobile responsiveness, because many people will look you up on their phones. Colour schemes, fonts, and imagery should all reinforce your brand. If you’re a painter and decorator, you might use vibrant colours and showcase before-and-after photos. If you’re a roofer, imagery of completed roof projects can quickly illustrate your expertise. Finally, trust your gut. Browse competitor sites or templates to get a sense of what resonates with you. The best design is one that feels welcoming, reflects your trade identity, and guides people effortlessly to hire you.