Customer reviews are a cornerstone of local SEO. Google’s local algorithm heavily weights your average review score, frequency of new reviews, and the total number of reviews when ranking businesses in the “Local Pack” (the map and top three listings). Five-star reviews signal trust to both Google and potential clients. Encourage happy customers to leave detailed reviews on your Google Business Profile—mentioning specific services like “emergency call-out” or “LED lighting installation”—as these keywords further reinforce relevance. Timely responses to both positive and negative reviews show you value customer feedback, boosting engagement metrics. Beyond Google, reviews on industry platforms (Checkatrade, MyBuilder, TrustATrader) earn backlinks and citations that enhance off-page authority. A steady stream of genuine, keyword-rich reviews can elevate your electrician business above competitors in local search, driving more phone calls and on-site enquiries.