Backlinks act like digital referrals for your business. When other reputable websites link to your site, it signals to Google that your business is credible and trustworthy. This can boost your rankings in search results.
For builders, backlinks could come from:
- Local directories like Yell or MyBuilder.
- Industry-specific websites featuring your work or expertise.
- Local news outlets covering projects you’ve completed.
The more high-quality backlinks you have, the higher your site will rank for relevant keywords like “home renovation builders” or “local builders near me.” Building strong connections with local and industry-specific websites is key to growing your online presence.