Social media is like word-of-mouth on steroids. If you consistently post pictures of top-notch craftsmanship or offer handy home maintenance tips, people start seeing you as the go-to expert. They might tag you when their friend asks, “Anyone know a good electrician?” or they could share your project photos in local community groups. Over time, this builds your reputation and trust factor—two big reasons someone might call you over another tradesman.
Also, social media platforms let you target specific demographics if you run ads. That means your adverts could appear only for homeowners in a 20-mile radius who are likely to need your services. Add a compelling call-to-action—like “Get 10% off boiler servicing this month”—and you’ve got a recipe for direct leads. Even if people don’t hire you on the spot, your brand stays fresh in their minds. When their pipes burst or they’re ready for a house extension, they’ll remember your posts and reach out.