Social media and SEO often work hand in hand to expand your online presence. While social signals (likes, shares, and comments) don’t directly influence your search engine ranking, they amplify brand awareness and drive more visitors to your site. Posting informative or engaging content—such as how-to videos on boiler maintenance, or before-and-after snapshots of upgraded heating systems—can pique interest and prompt followers to click through to your website.
These extra clicks and interactions help generate referral traffic, which can indirectly boost SEO if visitors stay on your site and explore further. Additionally, social media profiles often appear in search results for your business name, securing extra real estate on the results page. Responding to queries or comments in real time also demonstrates a high level of customer service, encouraging testimonials and further engagement. Overall, a well-coordinated social media approach complements your SEO by elevating brand credibility and driving targeted traffic.