Image optimisation is about both user experience and search engine visibility. First, compress your images to ensure they load quickly, as slow pages can hurt your rankings. You can use online tools or plugins to reduce file sizes without compromising quality. Next, name your images descriptively: instead of “IMG_1234.jpg,” try “exterior-house-painting-bristol.jpg.” This helps Google understand the image content.
Alt text is equally important. Alt tags describe what’s in the image—for instance, “Exterior house painting project with blue siding in Bristol.” These descriptions aid visually impaired users and also give search engines more context about your site’s content. Including location keywords in alt tags can also boost local SEO. Finally, place images in relevant sections of your site—like before-and-after galleries or specific service pages—so visitors see them in the right context. By optimising images, you not only enhance SEO but also provide a visually engaging experience for potential clients.