Measuring success starts with analytics tools. Google Analytics (GA4) helps track website traffic, user behaviour, and which pages drive the most engagement. Google Search Console provides data on search impressions, click-through rates, and the keywords you’re ranking for.
You should monitor key performance indicators (KPIs) such as organic traffic growth, keyword ranking improvements, and conversion rate (how many visitors actually call or fill out your contact form). Tracking local visibility—whether you appear in the local map pack or for “electrician near me” searches—is also crucial. Reviews and enquiries can serve as real-world feedback that you’re attracting the right audience.
Finally, watch your return on investment (ROI). If you’re booking more jobs from organic searches or receiving more calls through your website, your SEO strategy is paying off. By examining these metrics, you’ll know what’s working and where to refine your efforts.