Measuring ROI (Return on Investment) starts with setting clear goals. Decide what success looks like—whether it’s a 30% increase in quote requests or landing two extra painting projects per month. Next, use tools like Google Analytics to track website visits, user engagement, and conversion events (e.g., contact form submissions). For local SEO, monitor your Google Business Profile Insights to see how many phone calls or direction requests come from that listing.
Keep an eye on your keyword rankings and note any correlations with increased enquiries. If you see your site climbing for “exterior painter in [city]” and you’re getting more phone calls from local homeowners, that’s a good indication your SEO is working. Also, track the cost of your SEO efforts against the revenue generated from new painting jobs. Over time, as you collect data, you’ll pinpoint which strategies deliver the strongest returns and can fine-tune your approach for even better profitability.