Measuring the ROI of PPC campaigns for groundworking services is critical to understanding their effectiveness and optimising future spending. Start by tracking key performance indicators (KPIs) such as click-through rates (CTR), cost per click (CPC), conversion rates, and total conversions. Tools like Google Analytics and Google Ads provide detailed reports that reveal how many clicks convert into enquiries or booked projects. Calculate ROI by comparing the revenue generated from these conversions against the total spend on your PPC campaigns. It’s also important to monitor metrics such as bounce rate and time on site, as these provide insights into user engagement on your landing pages. Regularly reviewing and analysing these data points allows you to refine your keyword targeting, ad copy, and bid strategies. Additionally, setting up conversion tracking for different service types (e.g., emergency groundworking vs. planned excavations) helps to identify which campaigns are most profitable. By leveraging these insights, you can adjust your approach, ensuring each pound spent delivers meaningful, measurable results and contributes to long-term business growth.