Electricians can measure the success of their PPC campaigns through several key performance indicators (KPIs). Click-Through Rate (CTR) measures how often people click on your ads after seeing them, indicating ad relevance and appeal. A higher CTR suggests that your ad copy and keywords are effectively targeting your audience.
Conversion Rate tracks the percentage of clicks that result in desired actions, such as filling out a contact form or making a phone call. This metric directly reflects the effectiveness of your landing pages and overall campaign strategy. Cost Per Conversion helps electricians understand the cost-effectiveness of their campaigns by calculating how much each lead costs.
Return on Ad Spend (ROAS) measures the revenue generated from your PPC campaigns relative to the amount spent, indicating overall profitability. Additionally, Quality Score assesses the relevance and quality of your ads, keywords, and landing pages, impacting your ad rankings and costs.
Using tools like Google Analytics and Google Ads reports, electricians can gain detailed insights into these metrics, allowing them to optimise their campaigns for better performance and higher ROI.