Yes. Think of your website as a tool that needs regular maintenance—much like a vehicle requires servicing, or a boiler needs an annual check. Updating your site ensures the information remains accurate; for instance, your contact details, your list of services, or new qualifications you’ve earned. If you leave the same outdated text for years, people might assume you’re not actively trading or at least not staying current with best practices.
Beyond the content, technical updates matter too. If your site uses a CMS like WordPress, you’ll need to update it, along with any themes or plugins, to patch security holes and keep features running smoothly. Refreshing your images or posting occasional blogs also signals to Google that your site is active, which can help maintain or improve your search rankings. Plus, if you ever change your brand look or pivot your services, your website should reflect that quickly, so you don’t miss potential leads.