You can do both. Growing organically means consistently posting engaging content, responding to comments, and building relationships within your local community or trade-related groups. This approach doesn’t cost money but can take longer to see noticeable gains in reach and follower count. For tradesmen who are budget-conscious and have time to invest in building a community, this can be an effective strategy.
However, if you want to fast-track your visibility—maybe you’ve got a special promotion running or you’re trying to break into a new area—paid ads can turbocharge your efforts. You can target people by location, demographics, and interests, ensuring your ad spends go directly toward reaching potential customers. Many tradesmen mix both approaches: they build a solid organic presence but also run targeted ads during peak seasons or to boost posts that are performing particularly well. The key is striking a balance that fits your business goals and budget.