Yes—100%. A mobile-friendly site is non-negotiable these days. Think about how many times you’ve googled something on your phone, especially when you’re out and about. It’s the same for your customers. If they’re searching for “emergency plumber near me” or “roof repair in my area,” they’re likely on their phone, and they expect your site to load quickly and look good.
Google also factors mobile responsiveness into its ranking algorithm, meaning if your site isn’t mobile-friendly, you could slip in search results. That translates directly to fewer potential clients finding you. From a user-experience standpoint, a clunky mobile layout can make or break whether someone bothers to call you. If they have to zoom in to read text or scroll sideways to see half the page, they’ll probably bail and check out a competitor. Bottom line: making sure your site is mobile-friendly is a must for any tradesman looking to stay visible and relevant in today’s market.