While it’s not mandatory, having a dedicated landing page can significantly improve your PPC campaign’s success. A landing page is a specific webpage designed to match the ad your customer clicked on.
For trademen, a good landing page includes:
- A clear headline that matches the ad’s message.
- A brief description of your services and benefits.
- Strong calls-to-action (e.g., “Call Now” or “Request a Quote”).
- Contact details and a simple enquiry form.
A tailored landing page improves your conversion rate by giving customers exactly what they’re looking for, reducing the chances of them leaving without taking action.