A blog can be incredibly useful for SEO, though it’s not mandatory. Blogging lets you add fresh, relevant content to your site regularly, which search engines like Google favour. For instance, you could write articles on “Top Colour Trends for Living Rooms,” “Preparing Exterior Walls for Painting,” or “DIY vs. Professional Painting Tips.” Each post naturally includes keywords that customers might be searching for, boosting your chances of ranking for a broader range of queries.
Regular blog updates also signal that your website is active and up to date, which can help you climb higher in search results. Moreover, a well-written blog shows off your expertise. Potential clients reading your tips or project features may be more inclined to trust you with their property. If blogging feels daunting, consider short, helpful posts or even photo-based project highlights. The key is consistency and quality—publishing content that genuinely helps or interests potential customers.