A blog can be a real asset, acting as an ongoing showcase of your expertise, personality, and the latest news from your trade. For instance, if you’re a roofer, you could write posts on “Signs You Need a Roof Replacement” or “Best Roofing Materials for Damp Climates.” Each article provides a handy resource that potential customers might find through search engines, giving them a reason to land on your site.
Blogs also help keep your website “fresh” in the eyes of Google. Websites that remain static can drop off in rankings because search engines prefer regularly updated content. Moreover, a blog can position you as a local thought leader, especially if you discuss regional concerns like local building regulations or seasonal tips specific to your area. When clients see you know your stuff, they’re more inclined to trust you with their next project. Plus, you can link your blog to social media posts or newsletters, driving traffic from multiple channels and improving your overall visibility.