Can roofers do SEO themselves?

Yes, roofers can manage some basic SEO tasks themselves, like setting up a Google Business Profile, adding local keywords to their website, and creating blog content. However, advanced SEO—like technical audits, link building, and in-depth keyword research—requires specialised tools and expertise.

If you’re comfortable investing time into learning SEO and implementing strategies, you can improve your rankings gradually. However, for faster and more effective results, working with an SEO professional who understands the roofing industry can save you time and deliver better outcomes.